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This web site redeath.org states the following, "Bringing death to the forefront of innovation." We noticed that the website also said " Bringing death to the forefront of innovation." It also said " We are a community of the habitually curious, aiming for nothing less than real societal change to build and nurture new opportunities for innovation around death and dying. Once death was everywhere, accepted as a normal part of life. Now, there are few topics we shun as stubbornly as that of our own mortality. Suspended in a state of stifling denial, we tell ourselves Me? The daughter of an undertaker and a ." The header had redesign as the highest ranking optimized keyword. It is followed by redesigning, death, and innovation which isn't as ranked as highly as redesign. The next words redeath.org used was research. point-blank international was included but might not be seen by search crawlers.